Privaatsuspoliitika

We collect and process the following personal data:

Your data is used to:

• Provide healthcare services, consultations, and prescriptions
• Process payments and deliver orders
• Send reminders for consultations, health checks, and orders
• Manage subscriptions, returns, and customer service
• Improve our services and platform functionality
• Run A/B tests and product experiments to enhance user experience
• Personalize marketing messages and display relevant ads based on your behavior (with your consent)
• Build custom and lookalike audiences for advertising purposes
• Recommend relevant products via dynamic website content and email personalization
• Segment users based on platform activity for tailored communication
• Comply with legal and regulatory obligations
• Prevent fraud and ensure cybersecurity

Marketing emails are only sent with your explicit consent and always include an opt-out option.

We process your personal data on the following legal grounds:

• Your consent
• Contractual necessity
• Legal obligation
• Legitimate interest (e.g. platform functionality, fraud prevention, service-related reminders)

• Meditsiinilised andmed: kuni 15 aastat (seaduslik tervishoiu nõue)
• Tehinguandmed: 7 aastat (maksu nõuetele vastamine)
• Konto andmed: kustutatakse 4 aasta pärast, kui tegevust ei toimu, välja arvatud juhul, kui seadus nõuab
• Communication data: retained as long as necessary for service and legal purposes

With your explicit consent, we may use your activity data (e.g. product views, purchases, cart activity, or interactions) to:

• Personalize offers and emails
• Serve ads on third-party platforms (e.g. Meta, Google, TikTok)
• Create anonymized custom or lookalike audiences
• Run retargeting campaigns based on visited pages or incomplete checkouts
• Dynamically adjust product suggestions on our website and in emails

You can withdraw your consent for this processing at any time via email or by using the unsubscribe link in our communications.

If we transfer your data outside the UK or EU, appropriate safeguards such as Standard Contractual Clauses (SCCs) are applied.

We use cookies and similar technologies to:

• Enhance user experience
• Monitor platform performance
• Analyze usage patterns
• Run experiments (e.g. A/B tests)
• Personalize content and ads (only with consent)
• Track heatmaps, click behavior and navigation patterns

You can manage your cookie preferences through your browser or through our Cookie Settings.

Our services are not intended for users under 18. We do not knowingly collect data from minors. If such data is found, we will delete it immediately.

In the event of a data breach:

• We notify authorities within 72 hours
• We inform affected users if there is significant risk
• We take immediate remedial steps

If legally required, Transtoyou will appoint an EU-based representative under Article 27 of the EU GDPR to serve as point of contact for European residents and authorities.

Our platform and communication (including emails) are primarily in English. Translations are provided for convenience only. In case of conflict, the English version prevails.

Content on our website or in our emails is for informational purposes only. It is not medical advice and should not be treated as such. Always consult a licensed medical professional for personal health matters.